This post is a response to my first comment and thankfully was a positive one!
We are all familiar with YouTube and I bet, most of you’ll are as addicted to it as I am. Kami Huyse’s Blog was very interesting where she observes the developments of social media in 2006, and lists down 5 trends that will make an impact in 2007. Out of the 5 trends the First Trend essentially interested me; which includes the user-generated rise of viral video – YouTube. It has opened up the approach for all kinds of consumer-generated content, and is easy to view and share videos, with just a simple click! For example, the Office of National Drug Control Policy (ONDCP) in September 2006 began running an anti-drug Public Service Announcements (PSA) through the YouTube System. In response to that, many YouTube users began uploading negative response and ranking the Public Service Announcements down. However, good or bad response it indicates the growth of interactive media, between the audiences, organizations and the PR practitioners. YouTube offers many ways in which PR practitioners can manipulate it to connect with their audience, for example a big company such as American television network – NBC and YouTube that proclaimed partnership in September 2006 to liberate more avenues for the viewers and media to reciprocate to the PR
activities between NBC and YouTube. This partnership will merge NBC’s quality programming with YouTube’s massive audience to improve the entertainment experience on YouTube. And it will also engage viewers in innovative new ways to promote NBC’s fall program line-up and other hit shows over the next year, an excellent PR strategy by NBC to promote the channel and the shows. The numbers of PR activities one can carry out on YouTube are endless, since all you need to do is upload adverts of companies, movies or music videos for viewers to watch. For example, young talents who are just beginning their career in the music industry, such as Leona Lewis, the winner of The X-Factor can upload songs and videos on YouTube to get an audience to watch it and probably even like it. Even though I am hooked on to YouTube, I cannot gauge its reliability since anyone can use this service – not just PR practitioners, which does not make it an authenticate service to be used as a long term PR tool. In my opinion, YouTube is great to create a bit of hype, but it might not facilitate far-reaching public relations in the long run.
activities between NBC and YouTube. This partnership will merge NBC’s quality programming with YouTube’s massive audience to improve the entertainment experience on YouTube. And it will also engage viewers in innovative new ways to promote NBC’s fall program line-up and other hit shows over the next year, an excellent PR strategy by NBC to promote the channel and the shows. The numbers of PR activities one can carry out on YouTube are endless, since all you need to do is upload adverts of companies, movies or music videos for viewers to watch. For example, young talents who are just beginning their career in the music industry, such as Leona Lewis, the winner of The X-Factor can upload songs and videos on YouTube to get an audience to watch it and probably even like it. Even though I am hooked on to YouTube, I cannot gauge its reliability since anyone can use this service – not just PR practitioners, which does not make it an authenticate service to be used as a long term PR tool. In my opinion, YouTube is great to create a bit of hype, but it might not facilitate far-reaching public relations in the long run.How reliable is YouTube as a PR tool… any comments?
7 comments:
You tube-consumer generated and oriented to view shared videos uploading negative response to drawback PSA's. The growth of interactive media is positive and can help connect various users, an authentic source and PR tool for all its users. It has the responsibility to reach out to public relations in the future.
I think the YouTube phenomenon has really taken the world by storm and
Kerzina skillfully summarizes a brave portion of it here. One of the
key elements of YouTube's success is the understanding and
exploitation of people's hunger across the world to embrace
"mediocrity" as a greater form of entertainment than "excellence"
(e.g. Chad Vader Day Store Manager -
http://youtube.com/watch?v=3CiW838wNiM - a silly pointless video that
has received hundreds of tousands of views - can you believe there's
even a part 2 and a much anticipated part 3 by millions of people the
world over!!!).
If this is not the next generation of PR, what is???
Shayan Italia
Singer/Songwriter - http://youtube.com/watch?v=NaNcTTmxU5M
I agree, YouTube is only an effective form of PR for the youngsters who have an interest in silly videos, even still educational videos!! Its the easiest way to target a younger group. And if this is a form of PR then it is mst definatly doing well as YouTube, today, has the largest numbers of viewers and like meagan said, the videos are spreading like a rash!!!
I am a sixty year old retired teacher from U.A.E. I often browse the net for informative material. I just happened to log on to your blog.The Youtube PR method may not be very practical as it may reach out only to the very young /student fraternity. New approaches of PR should be encouraged but at the same time, I feel that the traditional methods of PR should not be sidelined completely.
I am not sure how would I comment on this from a very general perspective but I can surely view it as an effective PR medium through which one can not only display their creation but also receive crucial feedback from the prospective audience/consumers in a very interactive manner.
That's pretty much how I look at it as a student of Audio Production and an aspiring songwriter.
In my opinion I strongly feel youtube is a great tool for showcasing talents in various fields. I am music student myself and I have seen many videos of 'lesser known' bands performing. This way they get to reach more of the audience and their music sells. Though I am personally talking on a smaller scale of PR for band promotion, I know for a fact that it works and as many people have said, the videos become popular in a short span of time.
I think that Youtube is a very efficient type of media targetting a wide internet interactive audience. Whether it can be utilised as a medium for implementing PR strategies is a bit of a critical assumption. I see it more of an alternative space for low funded film makers. Speaking from my own experience, I am more interested in Youtube for the fact that it provides an opportunity for students and new film makers to upload their work, exploring social and political issues that the mainstream media neglects.
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